Raymond the brand which has proven its style statement in India from longer time has now restore its current market in Suiting & Shirting department due to instant competition from its current rivals like Grasim,Reid & Taylor etc.Raymond superiority to capture wide range of customers all over India has been dented by new innovation from their rivals whether its price cutting,increase their reach to every part of country.
To resolve this stiff competition from their rivals Raymond have gone for 4 key essentials to restore its market whether its a rural area or a urban area.Raymond has left no stone un turned to fight against the stiff competition in the current online or retail market.Lets find out what these four key essentials are by which Raymond is targeting to restore its market.
PRICE SLASH:
Raymond has one of the best quality as far its fabric is concern,their is a perfect count as mentioned in the fabric as well as perfect blend of material whether its a cotton,polyester or merino wool.Higher price structure has cause downfall of sales as few fabric was out of range for a middle class customers.Raymond has slash its price with huge amount so suiting & shirting fabrics can grab by middle class individual also.Price deduction have been done in such a way that its doesn't affect the quality of the fabrics.
NEW TIE UPS:
New tie ups has been done from Raymond to manufacture more fabric for each and every class of individuals.Main moto of these tie up to cover more and more companies under brand of Raymond hence manufacturing more range of fabrics of Suiting & Shirting for every class.Few new entrance of Suiting & shirting fabrics has already started to capture the Indian market. A brand of Raymond Altero have become so popular in remote areas and in smaller cities of India due to its price structure which is very competition in these market as well as Vendors are also generating good amount of money that too in large volume. These new tie ups act as a master stroke for Raymond as its in reality has started to restore the market.
ONLINE STORE OF RAYMOND:
Raymond have opened their own online store as they are facing stiff competition from online market places like Amazon,Snap deal,Seasonsway etc.Their retail market was unable to generate as much sales as they were generating previously before introduction of Raymond suiting & shirting in other market places.To avoid these competition Raymond started to go online so every individual retailer can be benefited if online sale is from their particular areas.This step of Raymond have generated trust and array of confidence on their retailer also as their sales volume have also increases with tremendous amount.
OFFERS & DISCOUNT FOR EVERY OCCASION:
To survive in this calculating market where every buyer thinks what the benefit they are going to get if they purchase a particular fabric of a particular brand.keeping that in mind Raymond have started to provide discount on their fabrics of Suiting & Shirting on regular basis so sales ratio can be maintained.Raymond have also started to provide offers on every special occasion and for transparency these offers are opened directly to the buyer or customers as they are receiving sales call directly for Raymond promotion department so every scheme & offer become open to their respective clientele.
These 4 essential innovation in Suiting & Shirting department have already shown its impact on sales of Raymond.Graph of sales have started to increase lets find out with what plan other rival will provide answer to Raymond.In the mean time Raymond has started to make its presence felt in every part of India and they have to relish their success.
